Finding top tech talent can be tough, but it doesn't have to feel impossible. At CREATEQ, we've learned a few things about what actually works, and we're ready to share these insights to help you attract the best.
On our latest TEQ Shift podcast, our recruitment specialists, Ana Dedeić and Sonja Tomić, revealed their straightforward, practical strategies. But first, let's see why hiring has become a headache for many companies.
Why is Tech Hiring So Painful?
Ana identifies three core reasons tech companies struggle:
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A shrinking talent pool.
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Candidates feel like numbers, not people.
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Companies try to tackle today's challenges with outdated tactics.
Sonja adds that neglecting these issues creates a domino effect—project delays, team burnout, and skyrocketing hiring costs (up to 60% of an annual salary!).
Luckily for everyone, these issues are fixable. Although it is not such an easy solution, because it requires a mindset change, it is possible. Ana and Sonja shared their best tips on how to tackle this.
Transform Your Process with these 5 Hacks
1. Make Your Process Human
Treat candidates as individuals, not just another CV in your ATS. Personalise your communication, highlight their specific achievements, and engage authentically. This approach significantly reduces ghosting and builds trust.
"Candidates usually feel like numbers, not people. Companies keep trying to fix today's challenges with yesterday's playbook."
- Ana Dedeić, Talent Acquisition Lead at CREATEQ
2. Simplify Your Interviews
Candidates appreciate a clear and efficient process. Limit interviews to two focused sessions with relevant stakeholders. Respect their time, speed up your recruitment, and stand out positively among competitors.
3. Showcase Your Company Culture
Candidates join teams and cultures, not just companies. Share genuine stories and provide authentic insights into your team's dynamics. Drop the jargon, and clearly communicate why your workplace is attractive.
4. Maintain Momentum
An offer letter isn't the end—it's just the start. Keep candidates engaged by introducing them to their future team promptly and providing an exceptional onboarding experience. Make joining your company feel welcoming and exciting.
5. Utilise Employee Referrals
Your employees are your best advocates. Offer meaningful incentives for referrals and encourage your team to actively recommend candidates. Referrals typically align closely with your culture and often become top performers.
"When done right, your time to hire can drop by 50%, and employee referrals are twice as likely to succeed." - Sonja Tomić, IT Recruitment Specialist
The Result? Hiring Becomes Your Secret Weapon
Imagine cutting your hiring time in half. Picture a scenario where new hires feel connected from day one, reducing turnover dramatically. These are realistic outcomes when you shift your mindset from viewing hiring as a problem to embracing it as a strategic advantage.
Ana and Sonja emphasize that successful hiring isn't just about filling vacancies—it's about building meaningful relationships. Every candidate should feel like your next star player.
Next Steps
Use these practical hacks to enhance your recruitment process and attract high-quality tech talent more effectively.
Recruitment doesn't need to be overly complicated—even when you're hiring the very best.
Start applying these strategies today, and for further insights, listen to the full TEQ Shift podcast episode.

